Regularly we want to present to you the startups that are part of the RootCamp accelerator startup program. In this interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup to the next level. Get to know Cynomys of batch #3.

What does your startup do?

Cynomys has patented an IoT solution to monitor the environment on the farm, we have overcome technical difficulties that have allowed us to be the only ones able to accurately and continuously monitor environmental parameters such as fine dust, ammonia, hydrogen sulfide, or methane. Our solution allows us to monitor over 30 environmental parameters according to the customer's needs, furthermore for greater accuracy of the data all our devices are calibrated in a certified laboratory.

How does your technology bring positive change to agriculture?

With precise environmental data, it is possible to improve farms’ efficiency, reduction of greenhouse gas emissions, decrease mortality, increase productivity and reduction in the use of antibiotics are just some of the goals achieved by our customers. We work together with pharmaceutical industries, feed industries, and agri-food companies to improve and make current farming practices more sustainable.

Why did you decide to apply for the Innovation Hub RootCamp?

We believe that the best way to grow is the comparison in the dynamic ecosystems such as RootCamp. The startup accelerator program, despite being very complete, structured, and intense, is also designed to leave free time for startups that are already operational, and we are proud to have been selected. We also want to help livestock farming to be more sustainable in respect of animal welfare and in Europe, Lower Saxony is certainly one of the best places to start.

How has participating in our accelerator program helped you with your business? 

We have significantly expanded our network with exciting realities and we are already working to realize 3 new projects with companies and startups in the RootCamp ecosystem.

Enrico Carta (Co-founder of Cynomys) at the demo days of batch #3.

What are your plans for the near future?

We definitely want to close the investment round and expand our market by hiring new people in sales. Thanks to the many possibilities presented to us, we are also evaluating the possibility of opening a branch in the Hanover area.

Update 2024:
Cynomys Foods has secured seed funding of 2.1 million euros from Farming Future spearheaded this round, the National Technology Transfer Hub of Agrifood Tech Farming Future, initiated by CDP Venture Capital in collaboration with ToSeed & Partners. 

➡️ Do you want to level up your startup like Cynomys and benefit from the unique ecosystem of innovation hub RootCamp? Sign up for our newsletter and follow us on LinkedIn to not miss the next application deadline. 

Regularly, we want to present to you the startups that are part of the RootCamp accelerator startup program. In this interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup to the next level. Get to know VetVise of batch#3.

From left to right: Jakob Wendt (CTO – Background in Machine Learning & Datacenter Security), Johannes Schmidt-Mosig (data-driven veterinarian from TiHo Hannover), and Norman Caspari (Business Development & Administration). 

What does your startup do?

VetVise puts the animal back at the center of pig and poultry farming. We care for the well-being of all animals by continuously monitoring them with cameras and AI to recommend actions that improve animal welfare and farm efficiency. AI analysis and linking with other data, such as slaughter data, optimize the entire value chain. We use cheap and off-the-shelf hardware for EdgeComputing to automate and objectify the stable management of the future. As a team, we are extremely diverse with very different professional backgrounds with the common goal to bring real benefit to the farmer. 

How does your technology bring positive change to agriculture?

VetVise helps farmers demonstrate compliance and improvement in animal welfare to the public and improve resource use. For example, the temperature in the barn is controlled according to what is optimal for the animals. Too cold would be bad for animal welfare and too warm would mean a waste of resources. This improves farm efficiency. The animal and its needs are the center of attention again - even if it is in a large barn.

Why did you decide to apply for the Innovation Hub RootCamp?

As a Hanoverian startup, we had already heard a lot of good things about RootCamp, which is located in Hanover. Before the application, we realized that we had to keep learning and professionalizing in order to continue to be successful. Within 1.5 years, we grew from 3 founders to a team with 15 people. 

How has participating in our accelerator program helped you with your business? 

We have learned how to professionalize our structures and hired for example some more people for the back office. The weekly coaching sessions are extremely helpful. As a result, we can start the next growth step in a few weeks. The extraordinary practical experience of the RootCamp team has also given us a lot of food for thought about the next to-do's.

Norman Caspari (Co-founder of Vetvise) at the demo days of batch#3.

What are your plans for the near future?

At the moment our focus is on establishing structures, hiring, and onboarding new team colleagues. After that, we will start with another financing round and want to begin with the first major customer outside of Central Europe in Q4.

Update 2024: 
VETVISE secures significant investment from several business angels including Dr. Wilhelm UFFELMANN and Marcus Schaper, as well as the LV digital subsidiary of Landwirtschaftsverlag GmbH.

➡️ Do you want to level up your startup like VetVise and benefit from the unique ecosystem of innovation hub RootCamp? Sign up for our newsletter and follow us on LinkedIn to not miss the next application deadline. 

As a startup, you may be challenged with questions regarding the right social media marketing for your business. Uncertainties determine the everyday life of young founders. Fast and sustainable growth only works with successful marketing. Especially for startups that have not been established on the market for long, a good marketing strategy is essential. What good is the best product if no one knows about it? The marketing sector is in a constant state of flux. If you want to approach your customers not only in a targeted way, but also in a state-of-the-art manner, you have to keep an eye on the trends.

Get to know Caspar Olenhusen! He is one of RootCamp's startup coaches, with a passion for agriculture since his childhood. During his career in different countries like the USA and the UK, he collected a wide amount of knowledge and know-how to coach startups in the agribusiness and agtech scene.

Young startups face many questions at the beginning of their journey in building a successful business. Uncertainties regarding their business idea, the company presentation to potential investors, product management and employee recruiting determine the everyday life of young founders. Therefore, it is highly recommended to seek the advice of external industry experts in the early stages.

RootCamp supports startups who want to accelerate their paths to market and have a positive impact in the Agritech sector with disruptive solutions. We provide an acceleration curriculum for early stage and fuel later stage startups. We connect you with great hands-on mentors with experience in your industry. Our mentors are well-known experts who support you strategically during the program and help you to solve concrete technical or managerial problems.

Today we want to introduce you to RootCamp mentor Alexandra Vázquez Bea from our network.

Please introduce yourself.

My name is Alexandra Vázquez Bea. I hold the position of COO / CFO at Oetker Digital and previous Executive Board member for Finance, Investor Relations, Human Resources and IT at Veganz Group AG. I have over 15 years of professional and leadership experience in the finance and startup fields. Not only that, but I worked in Corporate Finance at NORD/LB for almost seven years before becoming a restructuring consultant at FTI Andersch AG. In this role, I advised on complex restructuring and refinancing projects across Europe. In 2016, I started my own company, LENCHEN – Der Lebkuchen, and led the startup to become a well-established name in the delicatessen pastry sector. Since July 2021, I have been working for Veganz Group AG as the Executive Board member responsible for Finance, IR, Human Resources and IT. Along with my entry came the official kick-off of the company's IPO, which was successfully closed in just under 4.5 months in November 2021. I am an active mentor in the startup scene.

How did you get into the AgriFood Tech industry?

My first contact with the AgriFood Tech industry was through my own startup in the delicacies business. Here I learned a lot about this industry. From the right use of raw materials over product development to the distribution and proper marketing of food products. During this time I was able to build up a good network in the food/agritech startup industry. This ultimately led to my contact with my current employer, Veganz Group AG, and I have remained loyal to the industry within my current position.

What does mentoring mean to you personally?

I have experienced the ups and downs, the ambition, but also the challenges that one is confronted with during the early startup phase myself and have learned lots of lessons during this process. I often recognize my own experiences in the situations of the startups. Furthermore, I am glad to be able to pass on my experience and knowledge to young founders. And I also do learn a lot within a mentoring process. This is a two-way street, and I appreciate the ambition and dedication of the founders to a great extent.

Why did you decide to support RootCamp startups as a mentor?

I think it's great to be able to actively support startups in developing and establishing a working business model. Through my professional experience, I know the food and AgriFood tech industry well. Therefore, RootCamp is a perfect match. Furthermore, RootCamps approach differs a lot from other accelerator programs and with its focus on mentoring gives the right impulses to the startups.

Alexandra has provided great support for our startups, especially in the area of financing.

What requirements do startups need for a successful mentoring relationship?

For a successful mentoring relationship, it is important that the people behind have confidence in their business, in themselves and in the mentoring. They have to be open-minded and willing to closely work together to identify challenges and find solutions. To get it going, of course, a certain enthusiasm and commitment must be present.

➡️ We are constantly looking for individuals willing to support founders that bring a range of skill sets to the table. If you’re interested in being a RootCamp mentor, just shoot a message to Gaia Amatteis.

Regularly, we want to present you the startups that are part of the RootCamp program. In the interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know wiCow of batch #2.

Regularly, we want to present you the startups that are part of the RootCamp program. In the interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. This time we want to introduce you FibriTech who are part of RootCamp batch #2.

Regularly, we want to present you the startups that are part of the RootCamp program. In this interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know Contagra of RootCamp batch #2.

Regularly, we want to present you the startups that are part of the RootCamp program. In this interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know DigiFarm of RootCamp batch #2 and its co-founder Nils Helset. 

Regularly, we want to present you the startups that are part of the RootCamp program. In this interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know the robotics startup E-Terry of batch #2.