After 12 weeks of dedicated effort, the long-awaited moment arrived. We proudly hosted the 4th Demo Day in our headquarters. This year's Demo Day for Batch 4 brought together various stakeholders. Gathering a diverse audience that spanned from local startups and investors to corporate representatives, the event placed a spotlight on the values of innovation, collaboration, and the potential for cross-industry synergy. This event was organized in collaboration with esteemed partners like K+S, KWS, hannoverimpuls, GAFS, DLG, NBank, and Startup Niedersachsen.

Gaia Amatteis
Recent posts by Gaia Amatteis
7 min read
RootCamp Demo Day showcases innovation and talent of batch #4
By Gaia Amatteis on Sep 15, 2023 9:35:31 AM
Topics: Startup Bios Interview
5 min read
RootCamp is kicking off with Batch #3
By Gaia Amatteis on May 16, 2022 3:19:27 PM
For Batch#3 we got 250 applications from 58 countries worldwide! We are extremely grateful for your interest in our program and the choice was definitely not easy for us. Together with our partners, we have selected seven promising startups. The business ideas are driven by innovative technologies with a major impact on the agricultural industry. In the coming months our mentors, corporate partners and industry experts will work with the startups on many different topics as part of our acceleration program.
Topics: agriculture startups
4 min read
Meet RootCamp mentor Alexandra Vázquez Bea
By Gaia Amatteis on Apr 20, 2022 3:56:09 PM
Young startups face many questions at the beginning of their journey in building a successful business. Uncertainties regarding their business idea, the company presentation to potential investors, product management and employee recruiting determine the everyday life of young founders. Therefore, it is highly recommended to seek the advice of external industry experts in the early stages.
RootCamp supports startups who want to accelerate their paths to market and have a positive impact in the Agritech sector with disruptive solutions. We provide an acceleration curriculum for early stage and fuel later stage startups. We connect you with great hands-on mentors with experience in your industry. Our mentors are well-known experts who support you strategically during the program and help you to solve concrete technical or managerial problems.
Today we want to introduce you to RootCamp mentor Alexandra Vázquez Bea from our network.
Please introduce yourself.
My name is Alexandra Vázquez Bea. I hold the position of COO / CFO at Oetker Digital and previous Executive Board member for Finance, Investor Relations, Human Resources and IT at Veganz Group AG. I have over 15 years of professional and leadership experience in the finance and startup fields. Not only that, but I worked in Corporate Finance at NORD/LB for almost seven years before becoming a restructuring consultant at FTI Andersch AG. In this role, I advised on complex restructuring and refinancing projects across Europe. In 2016, I started my own company, LENCHEN – Der Lebkuchen, and led the startup to become a well-established name in the delicatessen pastry sector. Since July 2021, I have been working for Veganz Group AG as the Executive Board member responsible for Finance, IR, Human Resources and IT. Along with my entry came the official kick-off of the company's IPO, which was successfully closed in just under 4.5 months in November 2021. I am an active mentor in the startup scene.
How did you get into the AgriFood Tech industry?
My first contact with the AgriFood Tech industry was through my own startup in the delicacies business. Here I learned a lot about this industry. From the right use of raw materials over product development to the distribution and proper marketing of food products. During this time I was able to build up a good network in the food/agritech startup industry. This ultimately led to my contact with my current employer, Veganz Group AG, and I have remained loyal to the industry within my current position.
What does mentoring mean to you personally?
I have experienced the ups and downs, the ambition, but also the challenges that one is confronted with during the early startup phase myself and have learned lots of lessons during this process. I often recognize my own experiences in the situations of the startups. Furthermore, I am glad to be able to pass on my experience and knowledge to young founders. And I also do learn a lot within a mentoring process. This is a two-way street, and I appreciate the ambition and dedication of the founders to a great extent.
Why did you decide to support RootCamp startups as a mentor?
I think it's great to be able to actively support startups in developing and establishing a working business model. Through my professional experience, I know the food and AgriFood tech industry well. Therefore, RootCamp is a perfect match. Furthermore, RootCamps approach differs a lot from other accelerator programs and with its focus on mentoring gives the right impulses to the startups.
Alexandra has provided great support for our startups, especially in the area of financing.
What requirements do startups need for a successful mentoring relationship?
For a successful mentoring relationship, it is important that the people behind have confidence in their business, in themselves and in the mentoring. They have to be open-minded and willing to closely work together to identify challenges and find solutions. To get it going, of course, a certain enthusiasm and commitment must be present.
➡️ We are constantly looking for individuals willing to support founders that bring a range of skill sets to the table. If you’re interested in being a RootCamp mentor, just shoot a message to Gaia Amatteis.
Topics: Mentor Bios agriculture Interview
4 min read
Empowering farmers with wiCow's real-time monitoring
By Gaia Amatteis on Mar 9, 2022 12:56:28 PM
Regularly, we want to present you the startups that are part of the RootCamp program. In the interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know wiCow of batch #2.
Topics: Startup Bios Interview
4 min read
FibriTech transforming the building industry with renewable materials
By Gaia Amatteis on Mar 2, 2022 11:51:14 AM
Regularly, we want to present you the startups that are part of the RootCamp program. In the interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. This time we want to introduce you FibriTech who are part of RootCamp batch #2.
Topics: Startup Bios agriculture Interview
6 min read
Another succesful batch: RootCamp’s second demo day
By Gaia Amatteis on Feb 25, 2022 5:24:00 PM
The RootCamp Demo Day is designed as an exchange platform for the agrifood tech scene in which corporations, investors and startups can discuss current topics like sustainability, circular economy, green packaging, digitalization of agriculture, and soil improvement techniques. Let’s see what happened this year and how we celebrated the Batch #2.
Topics: startups agtech RootCamp pilot project Events demo day
3 min read
Contagra a game-changer in agricultural finance for farmers
By Gaia Amatteis on Feb 23, 2022 10:00:00 AM
Regularly, we want to present you the startups that are part of the RootCamp program. In this interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know Contagra of RootCamp batch #2.
Topics: Learnings agriculture startups Interview
3 min read
Innovative agtech from DigiFarm: Powering precision farming
By Gaia Amatteis on Feb 16, 2022 10:00:00 AM
Regularly, we want to present you the startups that are part of the RootCamp program. In this interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know DigiFarm of RootCamp batch #2 and its co-founder Nils Helset.
Topics: Startup Bios Interview
3 min read
Robotics startup E-TERRY revolutionizing vegetable farming
By Gaia Amatteis on Feb 2, 2022 1:16:19 PM
Regularly, we want to present you the startups that are part of the RootCamp program. In this interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Get to know the robotics startup E-Terry of batch #2.
Topics: Startup Bios Interview
4 min read
GeoPard boosting ROI in crop farming with advanced analytics
By Gaia Amatteis on Jan 20, 2022 10:00:00 AM
Regularly, we want to present you the startups that are part of the RootCamp program. In the interview series we introduce you to the founders, their innovative technology and how RootCamp has taken the startup to the next level. Let's start with GeoPard from Cologne (Germany) of batch #2.