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Sandy Khorshed

Sandy Khorshed

Sandy is a marketing and design passionate. She studies industrial economics with the majors brand management and entrepreneurship at the University of Bremen. With her practical experience in event marketing and her life experience in Egypt and Saudi Arabia she completes the international team puzzle.

Recent posts by Sandy Khorshed

7 min read

9 Reasons why RootCamp is interesting for later stage startups

By Sandy Khorshed on Dec 21, 2022 7:00:58 PM

You came across our startup program and wonder how your startup will benefit from participating? We often receive questions from later stage startups asking whether they fit into the program and what added value the participation has. In this article, we present to you 9 powerful arguments why established startups should definitely apply for our program. Let's go!

Topics: hannover agtech applynow RootCamp farming
2 min read

MEET ROOTCAMP LIVESTOCK STARTUP CYNOMYS

By Sandy Khorshed on Oct 20, 2022 11:53:51 AM

Regularly we want to present to you the startups that are part of the RootCamp accelerator startup program. In this interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup to the next level. Get to know Cynomys of batch #3.

What does your startup do?

Cynomys has patented an IoT solution to monitor the environment on the farm, we have overcome technical difficulties that have allowed us to be the only ones able to accurately and continuously monitor environmental parameters such as fine dust, ammonia, hydrogen sulfide, or methane. Our solution allows us to monitor over 30 environmental parameters according to the customer's needs, furthermore for greater accuracy of the data all our devices are calibrated in a certified laboratory.

How does your technology bring positive change to agriculture?

With precise environmental data, it is possible to improve farms’ efficiency, reduction of greenhouse gas emissions, decrease mortality, increase productivity and reduction in the use of antibiotics are just some of the goals achieved by our customers. We work together with pharmaceutical industries, feed industries, and agri-food companies to improve and make current farming practices more sustainable.

Why did you decide to apply for the Innovation Hub RootCamp?

We believe that the best way to grow is the comparison in the dynamic ecosystems such as RootCamp. The startup accelerator program, despite being very complete, structured, and intense, is also designed to leave free time for startups that are already operational, and we are proud to have been selected. We also want to help livestock farming to be more sustainable in respect of animal welfare and in Europe, Lower Saxony is certainly one of the best places to start.

How has participating in our accelerator program helped you with your business? 

We have significantly expanded our network with exciting realities and we are already working to realize 3 new projects with companies and startups in the RootCamp ecosystem.

Enrico Carta (Co-founder of Cynomys) at the demo days of batch #3.

What are your plans for the near future?

We definitely want to close the investment round and expand our market by hiring new people in sales. Thanks to the many possibilities presented to us, we are also evaluating the possibility of opening a branch in the Hanover area.

➡️ Do you want to level up your startup like Cynomys and benefit from the unique ecosystem of innovation hub RootCamp? Click here to drop off your application for batch #4. Deadline to apply ends on 16th January 2023.

Topics: Startup Bios Interview Livestock
3 min read

MEET ROOTCAMP Livestock STARTUP VETVISE

By Sandy Khorshed on Oct 13, 2022 9:00:00 AM

Regularly we want to present to you the startups that are part of the RootCamp accelerator startup program. In this interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup to the next level. Get to know VetVise of batch#3.

From left to right: Jakob Wendt (CTO – Background in Machine Learning & Datacenter Security), Johannes Schmidt-Mosig (data-driven veterinarian from TiHo Hannover), and Norman Caspari (Business Development & Administration)

What does your startup do?

VetVise puts the animal back at the center of pig and poultry farming. We care for the well-being of all animals by continuously monitoring them with cameras and AI to recommend actions that improve animal welfare and farm efficiency. AI analysis and linking with other data, such as slaughter data, optimize the entire value chain. We use cheap and off-the-shelf hardware for EdgeComputing to automate and objectify the stable management of the future. As a team, we are extremely diverse with very different professional backgrounds with the common goal to bring real benefit to the farmer. 

How does your technology bring positive change to agriculture?

VetVise helps farmers demonstrate compliance and improvement in animal welfare to the public and improve resource use. For example, the temperature in the barn is controlled according to what is optimal for the animals. Too cold would be bad for animal welfare and too warm would mean a waste of resources. This improves farm efficiency. The animal and its needs are the center of attention again - even if it is in a large barn.

Why did you decide to apply for the Innovation Hub RootCamp?

As a Hanoverian startup, we had already heard a lot of good things about RootCamp, which is located in Hanover. Before the application, we realized that we had to keep learning and professionalizing in order to continue to be successful. Within 1.5 years we grew from 3 founders to a team with 15 people. 

How has participating in our accelerator program helped you with your business? 

We have learned how to professionalize our structures and hired for example some more people for the back office. The weekly coaching sessions are extremely helpful. As a result, we can start the next growth step in a few weeks. The extraordinary practical experience of the RootCamp team has also given us a lot of food for thought about the next to-do's.

Norman Caspari (Co-founder of Vetvise) at the demo days of batch#3.

What are your plans for the near future?

At the moment our focus is on establishing structures, hiring, and onboarding new team colleagues. After that, we will start with another financing round and want to begin with the first major customer outside of Central Europe in Q4.

➡️ Do you want to level up your startup like VetVise and benefit from the unique ecosystem of innovation hub RootCamp? Click here to drop off your application for batch #4. Deadline to apply ends on 16th January 2023.

Topics: Startup Bios Interview Livestock
3 min read

MEET ROOTCAMP Social Media Marketing MENTOR VASCO NEMITZ

By Sandy Khorshed on Aug 29, 2022 10:56:42 AM

As a startup, you may be challenged with questions regarding the right social media marketing for your business. Uncertainties determine the everyday life of young founders. Fast and sustainable growth only works with successful marketing. Especially for startups that have not been established on the market for long, a good marketing strategy is essential. What good is the best product if no one knows about it? The marketing sector is in a constant state of flux. If you want to approach your customers not only in a targeted way, but also in a state-of-the-art manner, you have to keep an eye on the trends.

Topics: RootCamp Interview Mentors
5 min read

Get to know Startup Coach Caspar - RootCamp Team Interview

By Sandy Khorshed on Jun 15, 2022 9:36:25 AM

Get to know Caspar Olenhusen! He is one of RootCamp's startup coaches with passion for agriculture since his childhood. During his career in different countries like the USA and the UK he  collected a wide amount of knowledge and know-how to coach startups in the agribusiness and ag-tech scene.

Please introduce yourself.

My name is Caspar. I live in Hamburg, but I was born and raised near Göttingen on a farm. I studied Agricultural Management in Germany and got my international MBA in Food & Agribusiness in the USA and UK. I worked for the seed company KWS, John Deere, the food startup Lizza and the Venture Capital Fund Oyster Bay. Since November 21, I have been responsible for the GIZ Livestock Tech-Startup Accelerator in Africa, co-financed by the Bill & Melinda Gates Foundation.

Describe us your role as a Startup Coach at RootCamp.

Every week, I have a session with the founders to discuss strategic matters and guide them through the RootCamp programme. The company strategy, the founders' urgent questions, and the pitch deck in preparation for customer or investor presentations are often in the centre. I would count my work as a success if I could ask the right questions and develop a trustworthy relationship with the founders. 

Why did you choose to work for RootCamp?

I love to get in touch with exceptional founders in the agri-food-tech sector, and RootCamp does precisely that. It is a position where I can leverage my experience in the best way, and I can learn something every day.

When was the first time you got excited and interested in agri-food-tech and sustainability?

As a kid, you would either find me eating or near a tractor. Growing up on the farm, my first interactions with my grandfather on the farm sparked my interest. Food and Agriculture have become more interconnected than ever before. I believe that nature (and technology) can teach and help us solve any challenge. So the need for more sustainability feels natural and inevitable too.

From an early age, Caspar was fascinated by agriculture.

Do you remember the first day at RootCamp? What was it like, and what were your first thoughts?

It was in October 2021, and the COVID pandemic was still very present. I liked the atmosphere, and the meeting with Philipp and Gaia underlined that we can achieve great things here and that our work is essential for the ecosystem.

In retrospect, what was your favourite project? 

The teams and work are too different from picking a favourite - I can tell you some highlights and key takeaways instead. The most rewardful to see is each team's progress in strategy, customer growth or pitching over this short period. Further, I was astonished at how fast we could develop trust to tackle tough questions and challenges.

Share with us some personal facts about you.

I just had my civil wedding, and I am thrilled about the time ahead as a husband. I have 24 first cousins. My friends and family accepted my sometimes annoying hyper-excitement about agri-food-tech topics. I like craftmanship, building stuff with my hands, and spending the most time in nature. And dogs, I love dogs.

What is something you're planning on doing in the next year that you've never done?

Together with my wife, we plan to move to Africa for some years. Further, we are looking for a little farm outside of Hamburg.

What is the best advice you have ever received?

It was more like a spontaneously role play with my former boss I got into. It showed me the power and need for more empathy and the importance of being able to put oneself in someone's position.

About Innovation Hub RootCamp

RootCamp is a multi-partner innovation-hub for technology-oriented startups and intrapreneurs from the agri-food tech and bioeconomy sector. RootCamp is part of the SpinLab Family based in Leipzig and was initiated by K+S AG. It maintains a vibrant ecosystem and can count as partners on KWS, SKW, hannoverimpuls as well as Agritechnica.

We offer different startup programs which run up to twelve months and startups are supported by a grant of up to 50K EUR per team. A fundamental part of the programs is the collaboration between startups and corporate partners to develop new ideas and implement suitable solutions, in the form of pilot projects. The “Acceleration Program” addresses young startups and provides assistance as well as a network of mentors, industry experts and investors. Established startups are taking advantage of the “Fast Track” to rapidly enter collaboration projects with our partners.

The deadline to apply for RootCamo batch #4 ends on 23rd August! Apply now for our startup accelerator program to work with experienced coaches like Caspar.

Topics: agriculture startups RootCamp Interview Team