In the fast-paced world of startups, where groundbreaking innovations are sprouting like never before, getting your company's name out there is more critical than ever. While having an exceptional product is undoubtedly essential, the true path to success lies in capturing the attention of the right audience. That's where the power of PR and media features comes into play. As a founder, gaining exposure for your startup is crucial for success. Getting featured in prominent media outlets not only helps you build credibility but also attracts potential investors, partners, and customers. In this article, we will introduce you to 10 must-know (Agtech) startup publications that can provide the perfect platform for showcasing your startup. Let's dive in!

In the face of the pressing challenges affecting agriculture, the need for innovative solutions has never been more apparent. The new batch of Innovation Hub RootCamp has kicked-off, welcoming a cohort of seven highly promising international startups with breakthrough solutions in the field of circular economy, biodiversity and alternative proteins. During the intense 12-week program, the startups will receive individual support and resources to scale their solutions. RootCamp is backed by leading Agtech players such as the fertilizer and salt producer K+S, the seed producer KWS and the chemical company SKW Stickstoffwerke Piesteritz. Further support is provided by hannoverimpuls, DLG, the German AgriFood Society and DLG.

Let us introduce you to the seven startups of RootCamp Batch#4, who are breaking ground in agtech with their unique and sustainable solutions.

For the upcoming batch we received an overwhelming number of applications from 72 different countries, a new record. The number of applications has significantly increased by 84% compared to the previous batch, reflecting a growing awareness and recognition of the importance of sustainable agricultural practices. This increase in applications also points to a wider reach beyond Europe, which is a positive development for the promotion of sustainable agriculture globally.

Regularly, we want to present to you the startups that are part of the RootCamp accelerator startup program. In our blog interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup from Latvia to the next level. Get to know Biorefic of Batch#3.

Emils Paupe-Balodis Co-Founder of Biorefic at the Demo-days in Hannover

What does your startup do?

Biorefic develops technology for upcycling agricultural residues to advanced prebiotic ingredients for feed and food sectors. We unlock the value in biomass by extracting a unique, synergistic prebiotic compound. The technology is scalable, cost-effective and can be backward integrated into existing processing operations.

Can you give us an example of a product produced by Biorefic and its applications?

The technology of Biorefic is based on a process called biorefinery. It involves breaking down the biomass into small particles and then converting it into desired end products using microorganisms, enzymes, and chemicals. This process is energy-efficient, environmentally friendly, and cost-effective as it utilizes waste that would otherwise be disposed of. An example of a product is bioethanol. It is derived from agricultural waste such as grain and plant residue and can be used as fuel for cars and in the chemical industry. Another example is bioplastic, made from biodegradable materials and providing an environmentally friendly alternative to traditional plastic products.

How does your technology bring positive change to agriculture?

Biorefic is the enabler of true circularity. We are the link between the agri-food operators that generate significant volumes of underutilized agricultural residues, and animal feeds ingredient producers, seeking effective yet cost-competitive gut health solutions for ever-growing animal produce demand and challenges. We must tap into the available resources and bring them into agri-food systems to meet the ever-growing need for food.

Why did you decide to apply for RootCamp?

Germany is one of the agricultural hubs in Europe and it is important for us to establish networks as well as collaborations here for future opportunities. RootCamp was a perfect opportunity. The startup accelerator program provides grants with an amazing curriculum and mentors while being absolutely equity-free. We are also looking forward to collaborating with one of the industry partners.

How has participating in our accelerator program helped you with your business? 

RootCamp has helped us to clarify what potential investors are looking for, and how they are thinking, which has allowed us to clarify our development strategy and narrow the focus on things that truly matter for achieving growth as fast as possible. Moreover, it has been an absolute privilege to learn from the amazing colleagues from the other startups in the batch.

What are your plans for the near future?

We want to gather data to validate our products functionality and improve our technology’s defensibility. In addition, we have identified the pet food ingredients segment as a beachhead market, where production scale is not a prohibitive factor to set up pilot projects with industry partners. After these milestones, we would initiate the funding round to establish our own pilot production facility.

➡️ Do you want to level upyour startuplike Biorefic and benefit from our  unique ecosystem of innovation hub RootCamp? Subscribe to our newsletter and stay on track for the next application deadline.

EuroTier/EnergyDecentral is the leading livestock and energy fair organized by DLG (German Agricultural Society/Deutsche Landwirtschafts-Gesellschaft) every two years in Hanover. Over 1,800 exhibitors from 57 countries were present and around 106,000 visitors from 141 countries come by. An impressive performance for the first EuroTier after 4 years break due to a COVID-19!

Regularly we want to present to you the startups that are part of the RootCamp accelerator startup program. In this interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup to the next level. Get to know Cynomys of batch #3.

What does your startup do?

Cynomys has patented an IoT solution to monitor the environment on the farm, we have overcome technical difficulties that have allowed us to be the only ones able to accurately and continuously monitor environmental parameters such as fine dust, ammonia, hydrogen sulfide, or methane. Our solution allows us to monitor over 30 environmental parameters according to the customer's needs, furthermore for greater accuracy of the data all our devices are calibrated in a certified laboratory.

How does your technology bring positive change to agriculture?

With precise environmental data, it is possible to improve farms’ efficiency, reduction of greenhouse gas emissions, decrease mortality, increase productivity and reduction in the use of antibiotics are just some of the goals achieved by our customers. We work together with pharmaceutical industries, feed industries, and agri-food companies to improve and make current farming practices more sustainable.

Why did you decide to apply for the Innovation Hub RootCamp?

We believe that the best way to grow is the comparison in the dynamic ecosystems such as RootCamp. The startup accelerator program, despite being very complete, structured, and intense, is also designed to leave free time for startups that are already operational, and we are proud to have been selected. We also want to help livestock farming to be more sustainable in respect of animal welfare and in Europe, Lower Saxony is certainly one of the best places to start.

How has participating in our accelerator program helped you with your business? 

We have significantly expanded our network with exciting realities and we are already working to realize 3 new projects with companies and startups in the RootCamp ecosystem.

Enrico Carta (Co-founder of Cynomys) at the demo days of batch #3.

What are your plans for the near future?

We definitely want to close the investment round and expand our market by hiring new people in sales. Thanks to the many possibilities presented to us, we are also evaluating the possibility of opening a branch in the Hanover area.

➡️ Do you want to level up your startup like Cynomys and benefit from the unique ecosystem of innovation hub RootCamp? Click here to drop off your application for batch #4. Deadline to apply ends on 16th January 2023.

Regularly, we want to present to you the startups that are part of the RootCamp accelerator startup program. In this interview series, we introduce you to the founders, their innovative technology, and how RootCamp has taken the startup to the next level. Get to know VetVise of batch#3.

From left to right: Jakob Wendt (CTO – Background in Machine Learning & Datacenter Security), Johannes Schmidt-Mosig (data-driven veterinarian from TiHo Hannover), and Norman Caspari (Business Development & Administration). 

What does your startup do?

VetVise puts the animal back at the center of pig and poultry farming. We care for the well-being of all animals by continuously monitoring them with cameras and AI to recommend actions that improve animal welfare and farm efficiency. AI analysis and linking with other data, such as slaughter data, optimize the entire value chain. We use cheap and off-the-shelf hardware for EdgeComputing to automate and objectify the stable management of the future. As a team, we are extremely diverse with very different professional backgrounds with the common goal to bring real benefit to the farmer. 

How does your technology bring positive change to agriculture?

VetVise helps farmers demonstrate compliance and improvement in animal welfare to the public and improve resource use. For example, the temperature in the barn is controlled according to what is optimal for the animals. Too cold would be bad for animal welfare and too warm would mean a waste of resources. This improves farm efficiency. The animal and its needs are the center of attention again - even if it is in a large barn.

Why did you decide to apply for the Innovation Hub RootCamp?

As a Hanoverian startup, we had already heard a lot of good things about RootCamp, which is located in Hanover. Before the application, we realized that we had to keep learning and professionalizing in order to continue to be successful. Within 1.5 years, we grew from 3 founders to a team with 15 people. 

How has participating in our accelerator program helped you with your business? 

We have learned how to professionalize our structures and hired for example some more people for the back office. The weekly coaching sessions are extremely helpful. As a result, we can start the next growth step in a few weeks. The extraordinary practical experience of the RootCamp team has also given us a lot of food for thought about the next to-do's.

Norman Caspari (Co-founder of Vetvise) at the demo days of batch#3.

What are your plans for the near future?

At the moment our focus is on establishing structures, hiring, and onboarding new team colleagues. After that, we will start with another financing round and want to begin with the first major customer outside of Central Europe in Q4.

➡️ Do you want to level up your startup like VetVise and benefit from the unique ecosystem of innovation hub RootCamp? Click here to drop off your application for batch #4. Deadline to apply ends on 16th January 2023.

The global livestock sector contributes to a significant share of anthropogenic greenhouse gas emissions, and efforts to reduce the sector’s emissions and its environmental footprint have accelerated. Technologies and practices that help reduce emissions exist, and their adoption and use by the majority of the world’s producers can significantly mitigate the impact of climate change. In addition, the European Commission through the Green Deal has set a series of targets including the no net emissions of greenhouse gases by 2050, helping companies to become world leaders in clean products and technologies, and supporting economic growth decoupled from resource use. But what does it mean in practice? How is the national or European regulatory framework shaping climate-smart livestock? 

The livestock sector faces enormous environmental challenges like high emissions, water and land usage, as well as changes in consumer behavior and the increasing importance of animal welfare. To be in line with the climate objectives, emissions need to be reduced significantly. As part of the BLIVE project, Innovation Hub RootCamp collected seven best practices that are improving the management of livestock farm.

After three months of intensive work, the RootCamp Acceleration Program Batch #3 reached its end. To complete this amazing journey, we organized not only one but 2 Demo Days onsite in Hanover with focus on livestock farming and carbon farming.

Transforming the livestock sector

Together with the German AgriFood Society, we are implementing the BLIVE project to boost innovation and start building a pan-European network in the livestock sector. Increased global demand from the society for better animal welfare, improved sustainability across the livestock value chain, as well as the effect of the climate change are only a few of the challenges the livestock sector is facing. Innovation is key and will remain essential to address these challenges, and to ensure the contribution of the sector to the global food and nutrition security. To support farmers in this process, new disruptive innovations are emerging. Technologies to monitor animal health and welfare, prevent disease outbreaks, and optimise animal nutrition are now available. Let's have a look at some of them.

Showcase time for RootCamp Startups

On the first Demo Day, the following startups from the current batch had the chance to present their innovative technology:

BIALTEC

BIALTEC, a startup based in Colombia, designs, and produces microencapsulated precision microbiomes for animal feed, which are capable of reconfiguring the intestinal microbiome by improving the animal feed conversion and gut health, maximizing the absorption of nutrients and minimizing the environmental impact. 

Biorefic

Biorefic from Latvia works on a next-generation biorefinery technology for producing from agri-food fibers advanced prebiotic ingredients and microbial Omega-3 fatty acids. The ultimate gut microbiome enhancing ingredient, resulting from this process, improves animals’ health and immunity and boost their performance.

Cynomys

Cynomys based in Italy, developed and patented a IoT monitoring system able to measure more than thirty parameters related to air quality (e.g., ammonia, CO₂), energy and water consumption, and provides livestock farmers with real-time data to monitor farm's performance and to plan corrective actions.

VetVise

VetVise located in Germany, developed a Machine Learning (AI) supported early warning systems based on 2D camera data. With this system, swine and poultry farmers are able to observe 24/7 their animals at the farm, assess animal behavior, and receive alerts related to feeding problems, tail biting, ventilation failure, among others.

Need for innovation and collaboration in the livestock sector

Ana Granados, Vice President of the Animal Task Force, presented the work of this European Public-Private Partnership that brings together the actors of the European livestock sector to draw a common view for a sustainable, competitive, and diverse livestock production sector in the EU through innovation and knowledge transfer. During her intervention, she mentioned some of the ongoing European initiatives such as Green Deal, Farm to Fork, and COP26 that are shaping the European livestock farming. She also highlighted the importance of collaboration among all actors in research, innovation, food production, policymakers towards a circular and sustainable food systems.

Additional inputs about the challenges and future of livestock farming were discussed during the panel moderated by Julia Köhn, from the German AgriFood Society. Wolfgang Heinzl, Director Business Development of the PHW Group; Lars Abraham, Co-Funder and CEO of dropnostix; and Philipp Rittershaus, Managing Director of RootCamp talked about the reduction of meat consumption in Europe due to the availability of alternative protein-based products. However, they agreed that livestock might continue to exist in Europe as an essential part of the food system, and the demand for high quality as well as local produced meat will remain. Startup driven innovation on livestock and investments in this sector are underdeveloped. Therefore, startups that can deliver added-value solutions to meet the sector needs could play an important role in attracting more investments and forming the future of livestock. In this sense, the panelists also emphasized the need for innovation in livestock and a legal framework that allows farmers to produce more efficiently and remain competitive compared with other regions. They also concluded that livestock farmers deserve more respect and recognition for the important work they are doing.

What’s next in the innovation hub?

The Demo Days of Batch#3 were a success, and we brought together many different experts. The conversation about livestock farming does not end here. If you are interested in knowing more about climate change and how livestock innovations can help with it, check out this blog article.

Last but not least we will attend EuroTier, the leading international trade fair for professional animal farming and livestock management, happening in Hanover, Germany, between the 15th and 18th of November 2022. Looking forward to meeting you!