RootCamp’s Cross-Industry Innovation Lab (CIIL) supports startups with tailored guidance, market validation, and access to industry expertise. As an advisor in the program, Marc Junker works with founders on strategic questions and decision-making. Many founders seek advice only when something is already burning. But the strongest advisory relationships start much earlier: before the fire breaks out. In this interview, Marc Junker shares why strategic advisors should act less like firefighters and more like fire marshals.