Venture Clienting in Practice

Venture Clienting explained

Venture Clienting is an innovation approach where corporates work with startups as customers. Instead of long-term investments, companies run focused pilot projects to test startup solutions in a real business environment. We help companies test and implement startup solutions through structured, low-risk pilot projects. Read more about our venture clienting approach here.

Succesful Venture Clienting between Corporates and Startups 

RootCamp supports corporates in identifying suitable startups and structuring venture clienting projects from setup to execution. With a strong focus on AgTech, Bioeconomy, Circular Economy, and cross-cutting innovation themes, the following section highlights a curated selection of pilot projects that illustrate venture clienting in practice. 

Begin with a strategic consultation

Hans-Henning Schuur, Managing Director

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