Agrista provides finance infrastructure to scale sustainable food & fibre supply chains. Modern consumers increasingly demand to know the origin of their food and how it was produced. This requires us to rethink traditional finance models in agriculture, especially in emerging markets such as Africa. Agrista provides a platform that enables buyers to set up structured supply chains and distribute working capital directly to farmers to scale their operations. Funding can be linked to management practices of farmers and tied to specific locations to grow specific food regions. We call it site-specific finance.